Reputation Management &
Crisis Communications

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A good defense starts with a strong offense. With more than 40+ years experience in navigating crisis and reputation concerns for celebrities, sports figures, industry titans, media and Fortune 500 companies, and not-for-profits, Wise takes a proactive approach to the ever increasingly complicated world of reputation and crisis management.

In the age of Cancel Culture, one perceived misstep can severely affect the reputation and bottom-line for companies, their executives and their products or services, as well as high profile individuals and their own brands in a matter of minutes.

Wise works with clients very early on to take a proactive approach to their reputation. We develop proven strategies and employ tactics to institute real corporate social responsibility and other initiatives to demonstrate commitment to consumers and communities that support them. It’s no secret, “virtue signaling” does not pass muster any longer; the old adage of “put your money where your mouth is” has never rung truer.

Concurrently, Wise develops crisis preparedness protocols and messaging to ensure that if a crisis should occur, one's response is rapid and effective, mitigating any potential fallout.

With crises playing out in real time in the digital/social universe, our seasoned crisis management and reputation pros, and social media teams use state-of-the-art tools to employ social listening to catch viral trends before they spell “catastrophe” for your brand, gathering key learnings that will help you get ahead of the conversation. Trained in the art of community management under crisis, our team provides high-touch crisis communications messaging to preserve your brand sentiment on social media when the pressure is on, showing customers you aren’t just virtue signaling -- but that you actually care.

Mitigating fallout on those platforms is paramount to containing a crisis and knowing what not to say is just as important as what to say and can determine the future of your brand.

On a regular basis, Wise holds simulated crisis scenario exercises to ensure that our clients are prepared for any crisis/reputation issue or attack, so when things go wrong (and they do), your organization is well-prepared to deal with it - including data breaches, litigation, SEC investigations, healthcare or pharmaceutical related, impropriety, death crises, etc.